Matt Stojanovic who works within the service to help business owners navigate the regulations that guide the set-up of businesses and the permits required describes the role as interesting and rewarding as it helps business owners get the resources to develop their ideas into reality.

“So many individuals in our Greater Geelong community have strong business ideas ” Matt said. “The role also allows me to work with various City departments and appreciate the varied services we provide to our community.”

As for the types of businesses Matt works with everyone from hairdressers and café owners through to sole traders have made use of our free service.

Matts top tips for starting a new business

1. Build your business knowledge and skills using free online resources to develop the strongest possible business idea and plan. For regular updates on local business support resources events and news sign up for our eNewsletter. 
2. Take your time to understand all the costs involved in starting a business and determining the selling price of your product or service. An important aspect that is often overlooked is valuing your time.
3. Research your target market and competitors to understand who will buy your product or service. Ask yourself: who are the competitors in your market? What do they offer? Why is your product or service different to theirs?
4. Develop a marketing plan to ensure your brand product or service stands out from the crowd. Take your time to develop the unique selling points of your business and promote it to your key target market.
5. Where permissible test your product or service in the market before committing to the business. Importantly don’t just ask family and friends as they will likely be biased.