1 August 2022 marks 150 years since the opening of the CJ Dennys & Co Woolstore  the current home of Geelong’s own National Wool Museum.

The Museum is marking this significant milestone with free entry children’s activities complimentary morning tea and a yarn with our staff and volunteers.

Also marking the milestone is the National Wool Museum produced exhibition Bluestone: 150 Years of the Dennys Lascelles Woolstore opening to the public 16 September 2022.

Padraic Fisher - National Wool Museum Director

It is an honour to be part of such deep connection – in a building embedded in the rich colonial history of Geelong on a place with thousands of years of ongoing cultural heritage. We welcome everyone to come for a visit to the ‘Bluestone Jewel Box’ share a story and make a connection of their own to this place we call Geelong.

Mayor Peter Murrihy

I encourage the community to take up the offer of free entry on 1 August and learn more about the building’s history. The woolstore is so strongly intertwined with the modern history of Geelong.

The 150-year anniversary of its opening is a milestone worth reflecting upon for its impact on both the evolution of our city and the Wadawurrung people who were displaced from their land as a result of colonisation. The free open day gives us all a chance to recognise and learn more about both of these elements.