Desired outcomes

• We have a global national and local reputation as a place to do business – especially in our key sectors
• We have a diversified future-focused and sustainable economy to drive employment and support growth
• We are an influential Council that builds effective private and public partnerships taking the lead role in advocating for future investment

Four-year priorities

• Attract and facilitate public and private investment
• Promote and leverage the competitive strengths and attractiveness of our region globally nationally and locally
• Support entrepreneurs start-ups innovation research and digital connectivity
• Attract businesses with a carbon neutral and circular economy focus
• Support local business resilience and recovery from the impacts of the COVID-19 pandemic
• Attract retain and enable participation in the workforce to meet industry needs
• Address high levels of unemployment in targeted areas of our region
• Promote our region as a trial location for innovation and new technologies

Indicators

Municipal

• Number of jobs located in the City of Greater Geelong
• Small area unemployment rates across Greater Geelong
• Gross Regional Product
• Value of non-residential building approvals in City of Greater Geelong
• Number of businesses
• Tourism Sentiment Index
• Investment in Geelong
• Visitor expenditure

City of Greater Geelong

• Community satisfaction with business and community development
• Return on investment of Geelong major events